GOOD’S is a brand new eyewear company from Italy. “The right way to look at things”. In this sentence, there is all the philosophy of GOOD’S. That is, discovering the hidden nature of things and reveal it to those who can appreciate it.

The new brand was inspired by this idea: bring the value of the project and the inner elements to the surface, make them visible, to express a unique personality and aesthetics, not only functional. ‘Anima’ is the essence of the whole GOOD’S concept, the language of contemporary culture before being new brand of the made in Italy eyewear.

GOOD’S is born in Naples, a century-old cradle of the European culture, where history, art, and craftsmanship are combined in streets, quarters and architecture: microcosms crossed by different cultures that left their trace in an immense cultural heritage of international impact. GOOD’S takes its name from its founder, Piero Buono: who has a sound experience in the world of eyewear and a three-generation pedigree in the world of optics. Besides him, the founders of the brand are Walter Engle, the young soul of the company, new graduate in business economics, in charge of the digital development of the brand and Architect Francesco Maria Stazio, Creative Director.