While global eyewear companies are still coming to terms with the ‘new normals’ in their respective markets, Dubai is offering an opportunity to not just survive, but thrive.
Coinciding with the launch of the ambitious Dubai Expo 2020, FourPlus Media has announced VisionPlus EXPO 2021, an international optical trade fair that aims to attract buyers from over 50 countries in their maiden edition.

With major optical exhibitions internationally being canceled, this fair gives the global eyewear companies, including regional brands from Europe, America, and Asia a chance to regain their lost momentum and connect with new potential buyers.

“Dubai has unique advantages, geographically as well as culturally, to bridge the gap for buyers to procure global, international brands as well as to connect them with OEM manufacturers from Asia and the rest of the world. We’re confident that VisionPlus EXPO, Dubai will leave both ends of the optical industry spectrum equally satisfied, and give the optical trade a new direction that it deserves”, says Jasbir Bolar, Marketing Director of FourPlus Media.