De Rigo announced the arrival of its fourth and new house brand intended to enrich the Group’s portfolio with a 100%-female brand, designed and produced with women in mind, Yalea.

This is how Yalea came to be, the new brand of sunglasses and prescription eyewear that aims to promote contemporary women by supporting their freedom of choice, encouraging their talent, and rewarding their personal beauty. A timeless, elegant, and feminine brand that is an inspiration to all women.

Yalea goes beyond fashion to inspire strength and confidence, combining aesthetic and ethical values ​​with which each and every woman can identify. And the brand does so concretely, in the planning and design of the collection in which the shapes frame the face without concealing it and the styles take the names of truly inspirational women. A tribute to women of different backgrounds, cultures, ages, and eras, not necessarily famous but who, in different countries and fields, have distinguished themselves owing to their life choices, commitment, and achievements.