Media 10, the organization behind 100% Optical, has announced new dates for the 2021 industry show, with the event now set to take place from 8–10 May at ExCeL London.

The decision to move the event follows an announcement from the Prime Minister that the restart date for exhibitions and conferences, originally set at 1 October, would be delayed, with suggestions that social restrictions could be in place for up to six months.

In an email to delegates and exhibitors, the organizers shared their belief that: “By running in May, our delegates and speakers will feel more confident about attending an exhibition, the virus will be in decline again, and there is the possibility we may have a vaccine by then.”