Materialise NV, a global leader in 3D printing solutions, announced that it has made a strategic investment in Ditto, a developer of virtual eyewear try-on platforms. In addition, the two companies will collaborate to advance the digital transformation in the eyewear industry and support the creation of new and personalized shopping experiences.

The introduction of advanced digital technologies in the eyewear industry is creating new opportunities, including the possibility to offer personalized frame recommendations and virtual try-on solutions. As part of an end-to-end digital platform, frames can also be 3D printed. 3D printing supports the creation of unique and personalized designs, reduces stock risks, and enables a more sustainable manufacturing process.