Kenmark Eyewear Launches First Independent Collection

Kenmark Eyewear, an industry leader who holds the eyewear licenses for Vera Wang, Zac Posen, Lilly Pulitzer, and many more has launched the company’s first-ever independent collection, Paradigm eyewear. Paradigm has debuted the full collection since its launch late last year. Every frame is manufactured in Louisville, Kentucky at facilities that prioritize the health and well-being of their workers. These facilities practice environmental responsibility, utilizing solar energy and ethical source raw components. The packaging is also made with recycled materials. The metal used throughout the collection is stainless steel with nickel-free plating, making it super durable and 100% recyclable.

Paradigm has launched its Spring 2020 collection which incorporates previous best-selling details and design elements, including lightweight materials, thin profiles, and combination acetate and metal construction. With eleven optical styles and eight sun styles, the brand has expanded its offering in both size and range.

Paradigm drew inspiration from emerging trends and vintage looks for the Spring 2020 collection, with fashion and functionality at the forefront. Subtle styling nods to the ’70s and ’80s can be found throughout various styles featuring dual tones, earthy brown tones, and oversized shapes. The range offers nine full acetate styles and a broader selection of sizes, with more petite options and wider fits.