Eyewear Innovator LA LOOP Launches the Original Necklace for Masks
Los Angeles-based entrepreneur Elizabeth Faraut, who created a new category within the eyewear industry 20 years ago with the iconic LA LOOP, has turned her innovation to a world forever changed by COVID-19. Once again combining functionality with style in creating the new product, LA MASK. LA MASK is the first hand-designed solution to today’s omnipresent need for one to wear a mask in public places and the difficulty keeping track of them. In a similar vein to Faraut’s design for LA LOOP, the Original Necklace for Eyewear, LA MASK is the stylish and functional way to make it easier for you, your family and those around you to wear a mask.
The concept for LA MASK came when Faraut was faced with trips outside her home on weekly runs to the market and it was too easy to leave a mask behind. As the LA LOOP is the simple way to hang one’s eyewear around the neck, LA MASK performs the same function for the personal health mask.
“As Shelter-At-Home became the new normal, it didn’t take me long to figure out that going grocery shopping early on Sunday morning was the way to go. And while I may have realized the best times to shop, there were snags along the way – when I would arrive at the market and realized I had forgotten my mask, creating LA MASK was a necessity,” says LA LOOP and LA MASK creator Faraut. “While easy, no fuss, minimal-practical has been my mantra since founding LA LOOP, LA MASK is a game changer in our ever-changing world.”
