Bolle Brands Acquires Spy Optic

Following the acquisition of Bollé Brands by A&M Capital Europe (“AMCE”) in August 2018, Bollé has acquired the SPY Optic brand. With this new acquisition, SPY Optic joins the existing brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix and signals a strong commitment to playing a leading role in the premium performance sports and sports lifestyle eyewear and helmets markets.

Founded in 1994 and based in Southern California, SPY Optic designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear. The SPY Optic brand, symbolized by the distinct “cross” logo has a strong brand awareness in its action sports segment, with a reputation for high-quality products, style, and innovation, most notably showcased in its Happy Lens™ technology. SPY Optic is a cutting-edge disruptive brand perceived as cool, irreverent and high quality with high net promoter scores exceeding those of peer brands.