IOT To Announce the Release of IOT Neochromes® Light Activated Lenses at Vision Expo West

IOT’s focus on innovation has resulted in new break-through technology in photochromic lenses. The new photochromic dye formulation used in IOT Neochromes® lenses allows them to be crystal clear indoors, darken in seconds, and return to their un-activated state in 3-minutes1. In addition, IOT Neochromes® lenses offer more consistent performance across all available materials and in a broad range of outdoor temperatures.

IOT recognizes that technology alone is not enough. As part of our commitment to service, IOT has made the decision to open an onshore manufacturing facility in California where new high-performance light-activated dyes will be applied to IOT Neochromes® lenses2.
IOT will support partners who choose to launch new IOT Neochromes® light-activated lenses by offering access to our “Be Yourself” campaign. The campaign will show how IOT Neochromes® lenses adapt to any lighting conditions, allowing consumers total freedom to be themselves. Campaign assets will include print, digital, video elements, in addition to a consumer-friendly demonstration kit.