Z SUPPLY Enters Eyewear

Z SUPPLY, the fashion house known for its everyday essentials focused on simplicity, comfort, and effortless style, is launching its first-ever activewear and eyewear lines, which debuted to the trade community at the Project Show in Las Vegas. The eyewear line will be available to shoppers in-store and online beginning in April, with an active following in July.

“This year is all about growth and offering the Z SUPPLY woman everything she needs to move through her day,” said Z SUPPLY president, Mandy Fry. “We approached the designs of each of these new collections to complement key looks in the collection, and to go wherever her day takes her, from sunup to sundown.”

A FUTURE SO BRIGHT

Z SUPPLY’s elevated eyewear is the perfect everyday accessory, blending timeless styles and all-day comfort with affordability, to take the wearer from sunrise to sunset. With a focus on superb quality and understated detailing, every frame in the new collection features polarized lenses for protection and glare-free vision. Z SUPPLY Eyewear frames include something for every woman – from bold silhouettes to everyday shapes, offered in rich hues, textures, and tones. For the boutique partners, Z SUPPLY has created an elevated in-store fixture package.

From lightweight cat-eye styles for fun afternoon beach days, oversized rectangles silhouettes for full sun protection, and easy-to-wear casual styles for all those moments in-between, Z SUPPLY offers a range of styles and will retail for $59–$89.