Born in Turin 30 years ago, the company which has established itself in the world of creative eyewear design with its two labels VANNI and DERAPAGE take on the form of a “Benefit Corporation”, the result of a journey that has lasted 8 months, changing its denomination in VANNI S.r.l. Società Benefit. This corporate typology (introduced in Italy with the law no. 208/2015,) applies to the companies that pursue objectives of the common good- beyond those of profit- in their corporate purpose.

As stated by the president of VANNI, Giovanni Vitaloni: “For us, the Covid crisis has constituted a moment to redesign and rethink. We did not want to let this moment pass without making something of it. From here came the urgency to bring about, through the activities of the company, a medium to long-term change in both the social and environmental impact we produce, in response to the foreseen challenges of the next five years. It is not a surface-level makeover, but rather an undertaking of substantial responsibility. As such, it is important to make visible, and thereby measurable, a model of good business that we believe to have embodied for some time already. We seek to emphasize this by adding the objective of common good into our statute, and involving our partners in the process of change as well. Modifying also our naming into VANNI contributes to emphasize this passage, capitalizing on the strength and the reputation of the brand”.

Alessandra Girardi, co-owner of VANNI, continues: “From today on, guided by the new goals outlined in the statute, VANNI will give life to a “plan of action” that will create multiple areas of work, to be developed through concrete action for progressive betterment and a constant striving toward our objectives. Being sustainable today means managing, with attention and care, all of the social and environmental impacts of the business, and encouraging the spread of positive and responsible practices”.

In particular, the pillars of VANNI’s imminent evolution will be built on four objectives, specified in the new statute:

1) to continue to bring quality products and services to the market
2) to improve the environmental impact of the product and of the processes involved, contributing to a business culture in the sector
3) to engage in the betterment of the environment and of the working conditions therewithin, placing people at the center
4) to contribute to the positive economic outcome of acting on its territory

Equipped with an internal style center, VANNI guarantees a 100% Made in Italy production: the glasses are made from Italian components and raw materials, produced in Italian factories, and distributed in over 40 countries around the world.