Campaign Resulted in More than $700 Million in Industry Revenue

Alexandria, VA  – Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist, generated 3.4 million eye exams in 2017, data shows.

The campaign’s success was measured using the marketing mix model, a methodology used by consumer brands to quantify effects of marketing activities on sales and revenue. This method uses a statistical analysis of all factors contributing to the creation of eye exams, including population growth, marketing efforts, vision care insurance coverage, and health of the economy. This methodology isolates marketing effects from other base drivers to determine the impact the campaign’s specific marketing efforts had on the rate of eye exams.