The Vision Council is thrilled to announce the formation of a new Optical Retail Division, focusing on the unique business needs of optical retailers and the important relationship between retail and wholesale.

This addition will enhance The Vision Council’s ongoing efforts to support a healthy optical marketplace, broaden the resources available to The Vision Council’s six other operating divisions, and allow our programs and services to better reflect the whole of the optical industry.

The announcement was made this morning at the annual Executive Summit in Coronado, California, by the Chairman of The Vision Council’s Board of Directors, Mike Hundert: