The Vision Council Announces Evolution of Consumer Education Campaign

Think About Your Eyes to Phase Out in June 2021; New Consumer Education Initiative, The Vision Health Alliance, to Launch in August 2021 as part of The Vision Councils’ Better Vision Institute

The Vision Council has shared details on the evolution of the organization’s consumer education campaign. In an effort to broaden the scope and reach of The Vision Council’s consumer education and awareness work, The Vision Council will phase out its Think About Your Eyes campaign in June 2021 and will officially launch the Vision Health Alliance. The updated consumer campaign will debut in August 2021.