It seems we’re on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask why? After all, many thousands of ECPs just finished attending a record-breaking Vision Expo West in Las Vegas.

The answer is easy. While tens of thousands of people attend Vision Expo West in Las Vegas at the end of every summer and Vision Expo East in New York City at the end of every winter, there are exponentially more ECPs who don’t make an annual pilgrimage to either show. We’ve all seen conversations in online forums where longtime ECPS proudly proclaim they are attending their first Vision Expo. In the same thread, we read of people who say this next show will be their first in 5 or even 10 years.