Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s optical performance partner. This collaboration, initiated by FUSE France (Sport marketing agency of Omnicom Media group), aims at improving the visual quality and safety of every Race Team member and, ultimately, their collective performance.

The partnership is a natural expression of Shamir and Alpine’s shared values of leading technologies, innovation, high performance, fast reaction, precision, safety, and great teamwork.

The Shamir-Alpine F1 Team partnership will create the first-ever vision performance lab in Formula 1, providing high-performance ophthalmic assessment for Alpine F1 Team and Alpine Academy drivers as well as the pit crew, pit wall and personnel at Alpine F1 Team’s bases in Enstone and Viry-Châtillon.