‘read on’ opens US subsidiary

‘read on’, a Swiss start-up that invented foldable reading eyewear integrated into a multifunctional iPhone case, announced it is establishing its first international subsidiary in preparation for the launch of its products in the key US market. ‘read on’ was founded by Sandra Kaufmann and Monika Fink, leaders in the international eyewear business who established the fashionable Swiss eyewear brand Sol Sol Ito. They have won a number of prestigious awards, including the German Design Award and the Good Design Award.

Sandra Kaufmann, industrial designer and co-founder of ‘read on’, commented: “We’re delighted to bring our innovative, super-thin reading eyewear to the all-important US market. Our unique integrated design complements the technological sophistication of the iPhone, meaning iPhone users need never be without their reading glasses. With an experienced and growing team backed by highly supportive investors, we’re excited about the potential for our stylish products with discerning US consumers.”