The Opticians Association of America (OAA) is challenging optical students, members of state optical associations and film makers to provide their definition of optician by entering “The Great American Optician” Video Contest – a new competition sponsored by Transitions Optical, Inc.

To participate, entrants must create and upload a 30-90 second video to YouTube that explains the role of an optician and promotes the profession to the general public. In addition to the video, the submission must include an entry form and a video consent and release form, which can be found on the OAA website. The contest opens on April 17 and runs through June 30.

“Even though opticians are at the frontline of working with patients, misunderstandings about what each of the three main types of eyecare professionals do are surprisingly common among consumers, ” said Cheri Guy, professional development manager, Transitions Optical. “We look forward to seeing how these video entries help give a clearer understanding of what opticians do, why they do it and how they provide superior service to enhance vision.”