Into the future – join in and help shape it!

Diving into the future of the optics sector: opti is calling on ophthalmic opticians and the industry nationally and internationally to create an optics trend radar through a joint trend assessment. The trend radar is intended to provide ophthalmic optics with a comprehensive basis for identifying relevant trends at an early stage and working towards a successful future in a targeted manner. Developed in cooperation with the innovation and strategy consultancy Trendone GmbH from Hamburg as well as selected industry experts, focused on the needs of ophthalmic optics by specialist editors and evaluated by the entire industry, the Trendradar thus promises clear added value for the entire opti family.

“Companies have to keep pace, where possible be a decisive nose ahead. That is why it is important for every industry participant to realistically assess the technological, societal, and social developments specific to optics. What will come, how, and when? These are the questions that the trend radar should answer! For this, it needs the assessment of the trends by as broad a mass as possible!” This is how Cathleen Kabashi, the new Director of opti in Munich, takes a look at the future of the industry with the trend radar and sets new standards within the international trade fair scene.