The Vision Council and RX, the organizers of Vision Expo, announced NOW by Vision Expo, new eyewear trends showcase that will debut at Vision Expo East 2022, taking place March 31–April 3 in New York City, and will spotlight eyewear trends that are shaping the direction of the industry in a dynamic, design-centric space.

Located in The Park, Vision Expo East’s neighborhood for industry icons, ubiquitous brands, and prestigious collections, NOW by Vision Expo will showcase several different curated selections of eyewear that embody the industry’s most vibrant trends. For its inaugural launch at Vision Expo East, NOW by Vision Expo will feature eyewear from companies exhibiting in The Atelier, The Springs, The Park, and The Union. An application is required to be considered for inclusion in NOW by Vision Expo, and final products will be selected by an advisory committee of industry leaders. The intent of the program is to expand beyond eyewear at future Shows to also showcase products, technology and equipment.