China’s Wenzhou International Optics Fair (WOF) has been hard at work putting together participation opportunities for suppliers to showcase their products in a safe environment for both exhibitors and visitors for the 2021 exhibition scheduled for September 17-19 at the Wenzhou International Convention & Exhibition Center in Wenzhou, China.

In 2021, the newly established E-Commerce Pavilion will allow optical manufacturers to showcase their products and services to more potential buyers opening up more business opportunities. “Due to the current COVID-19 crisis, international travel and trade has been heavily impacted between China and overseas,” Ms. Ellen CHU, Director of WOF noted, “Compared to traditional export, E-Commerce means quick response to market trends and consumer demands. With larger market and lower cost, it can help our exhibitors’ business.”

The COVID-19 pandemic has a substantial impact on the exhibition industry, mirroring its impacts across all business sectors, shutting down or delaying trade fairs in many countries with consequent negative impacts on marketing campaigns and employment. WOF has built a new optical online Business-to-Business (B2B) site named NoteOptics.com. NoteOptics is a great resource for optical products, brand releases, and trade news. With over 120,000 optical products, this platform is home to more than 4,000 high-quality optical suppliers from China and Asia. Supported by the China Council For The Promotion of International Trade Wenzhou Municipal Committee, Zhejiang Branded Optical Online Exhibition will schedule on 24-28 May, it aims to provide a digital platform for both buyers and suppliers for better communication.

In addition to the above new projects, WOF 2021 will continue its buyer-focused concurrent activities. A series of conferences related to optical manufacturing, channel, business model, brand operation, and new retail will be presented during the first day of the show. WOF Designer Corner will showcase the collection of worldwide eyewear fashion designs.