Eyewear House Neso Brands announces investment of more than USD 100 million into eyewear brands. Neso is an initiative of omnichannel eyewear unicorn Lenskart, whose investors include KKR, Softbank, Alpha Wave Global, and Temasek. Neso Brands will partner and invest in consumer eyewear brands around the world and grow these brands by leveraging synergies across the Lenskart Group to accelerate international expansion.

Neso Brands also announces that Bjorn Bergstrom has joined the founding team as CEO. Bjorn Bergstrom has vast experience from consumer scale-ups, venture capital, and management consulting.

Neso Brands is a Singapore-based global eyewear company founded in 2022 to enable the most promising direct-to-consumer (DTC) brands across the world to become brands of the future. Eyewear has to date been a very traditional industry with large incumbents but is now ripe for a tech-enabled global transformation. With general e-commerce adoption skyrocketing and technologies such as AR and AI becoming more mature, the time has come for nimble eyewear brands to capitalize on these trends and capture market share. Neso Brands will house these brands and enable a quicker global roll-out by giving the brands access to shared resources; particularly technology, supply chain, distribution, capital and best practices.