De Rigo REM Realigns Organizational Structure

Company Welcomes Two New Regional Vice Presidents and Announces Key Management Promotions within Leadership Team

Sun Valley, CA – De Rigo REM – the Los Angeles based subsidiary of De Rigo Vision – announces today a strategic organizational realignment as well as corresponding appointments and promotions to the leadership team. In line with key business priorities, the strengthened internal structure will deliver better efficiencies throughout the organization and further reinforce De Rigo REM’s dedication to its employees, customers and the advancement of the eyecare industry.

To help optimize performance and accelerate growth, De Rigo REM has realigned its two-division sales force by simplifying its management structure to concentrate on the East and West regions. To aid the shift, the organization has added two Regional Vice Presidents and assigned supporting District Coordinators who will oversee the strategic direction and development of a highly competitive sales team in each territory. Both VP positions will report directly into Alessandro Baronti, De Rigo REM’s President.