CooperVision Launches New Myopia Education Campaign for U.S. Parents

CooperVision, a global leader in myopia management, recently announced a new U.S. education initiative called “Take Control: Myopia & You” to increase awareness of the disease and encourage parents to schedule eye exams for their young children. Childhood myopia has been increasing in prevalence and severity in recent decades,[1] a trend that may have been exacerbated by increased time spent on screens and other “near work” indoors during the ongoing COVID-19 pandemic.[2]

CooperVision’s nationwide education campaign will build upon the Brilliant Futures™ Myopia Management Program featuring MiSight® 1 day contact lenses, which are specifically designed for myopia control and are FDA* approved to slow the progression of myopia in children aged 8-12 at the initiation of treatment.†[3]

Clinical evidence underscores the efficacy of MiSight® 1 day contact lenses. Data shows that children using the lenses experienced a 59% reduced rate of myopia progression and a 52% reduced rate of axial elongation over three years, on average†3. Also, children wearing MiSight® 1 day contact lenses progressed less than -1.00D over six years, on average. ‡[4]

“Thousands of U.S. eye care professionals have already chosen to act today to change tomorrow, making MiSight® 1 day available in all 50 states plus Puerto Rico,” said Jerry Warner, Executive Vice President, Americas and Global Commercial Functions for CooperVision. “Now we’re encouraging additional parents to act by learning more and having these conversations with their eye doctor. They can make a significant difference in their children’s eye health, and we’re there to help along the way.”

Nine-year-old Alan Kim will serve as a primary spokesperson. The child actor is known for his role in Minari (2021), for which he was nominated for a BAFTA Award for Best Actor in a Supporting Role and won a Critics Choice Movie Award for Best Young Performer. Kim has myopia and will share his MiSight® 1 day experience, demonstrating how he can wear contact lenses successfully at his age and enjoy the benefits of increased confidence and freedom in everyday activities.