Consumers More Likely To Buy From Company That Supports Prevention Of Childhood Blindness

While there are many research studies that reveal consumers’ desire to buy products and services from companies that are having a positive impact on the world (Zeno Group’s 2020 Strength of Purpose study, 2018 Cone-Porter Novelli Purpose Study), there are fewer studies connecting consumers’  likelihood to purchase with specific causes in specific industries.

In January 2021, Cause Partners, a cause marketing consultancy, commissioned The Harris Poll to conduct a survey that investigated whether Americans who purchase prescription eyeglasses or contact lenses would be more likely to buy from a company that supported a specific cause.  The online poll, which surveyed over 1,400 prescription eyewear purchasers, revealed that 85% of consumers would be more likely to buy eyewear from a company if that company was involved in an effort to prevent childhood blindness.