While there are many research studies that reveal consumers’ desire to buy products and services from companies that are having a positive impact on the world (Zeno Group’s 2020 Strength of Purpose study, 2018 Cone-Porter Novelli Purpose Study), there are fewer studies connecting consumers’  likelihood to purchase with specific causes in specific industries.

In January 2021, Cause Partners, a cause marketing consultancy, commissioned The Harris Poll to conduct a survey that investigated whether Americans who purchase prescription eyeglasses or contact lenses would be more likely to buy from a company that supported a specific cause.  The online poll, which surveyed over 1,400 prescription eyewear purchasers, revealed that 85% of consumers would be more likely to buy eyewear from a company if that company was involved in an effort to prevent childhood blindness.