Amélie Morel, Chairman of SILMO Paris “Although the unprecedented period that we have been experiencing for several months has been causing upheavals in our personal and professional lives, SILMO Paris continues to work on a daily basis to protect and enhance the industry. The calendar of great events has been disrupted overall, but we are keeping a close eye on the encouraging evolution of the situation, and we are prepared for any possible scenario with one central objective: to protect the interests of our communities.

Resolutely positive and enthusiastic, our team is ‘all hands on deck’ to prepare the next edition of the trade fair, eagerly attended by the entire profession (700 companies have already confirmed their registration, for an exhibitor attendance rate of 80%). Since the lifting of lock-down has been unfolding smoothly throughout Europe, we are very optimistic, and are more determined than ever to propose a forward-looking 2020 edition rich in innovative content and friendly, inspiring encounters.” 

Optimistic, responsible, flexible, and prepared to ensure everyone’s safety,

SILMO Paris 2020 is preparing to welcome the industry back.

When the theme for the 2020 edition – #FUTURISSILMO – was first conceived, it was impossible to foresee that the current crisis would bring even more meaning to the subject. Now, it is as essential as ever to accompany the optical and eyewear industry to ensure that it recovers its activities and that it does so in a lasting way. In this unprecedented context, the 2020 edition is being driven forward by a precise ambition: to invite the profession to picture itself in the future, boosting SILMO Next and the SILMO Family to help opticians better understand and prepare for what is to come.

SILMO Next, towards a techno-responsible optical and eyewear future.

A laboratory of ideas, a multi-disciplinary discussion space, a showcase for creation and innovation, this new edition of SILMO Next strives to encapsulate the work that began two years ago imagining the future of the sector, product developments, and the optical profession.

SILMO Next 2020 is organized into five spaces that project us into a techno-responsible future, emphasizing the twofold transformation underway in our sector: the increasing importance of technology for both eyewear brands and opticians, and the growing awareness of the need to act more responsibly on a daily basis.