Safilo And Isabel Marant Sign Ten-Year Pact

Safilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, and Isabel Marant, known as one of the most influential brands among French designers, announce a new global ten-year license agreement for the design, manufacture, and distribution of Isabel Marant sunglasses and optical frames. The first Isabel Marant collection will be launched with the Spring/Summer 2021 lines.

“We are pleased to welcome to our portfolio one of the coolest French designer brands whose unique expression and iconic style ensure it stands out within the advanced luxury design segment. This positioning between contemporary and traditional luxury allows design-driven, trendsetting brands, such as Isabel Marant, to captivate and engage Gen Z and Millennials with their originality, recognition, and authenticity,” commented Angelo Trocchia, CEO of Safilo Group. “We will focus on reflecting the brand’s distinctive Parisian style through its eyewear collections to appeal to women both in France and throughout the world and expand the brand in this important product category.”