Safilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announced a multi-year global licensing agreement for the design, manufacture, and distribution of the first Chiara Ferragni branded eyewear collection.

The full eyewear range – both optical and sun – will be unveiled for the SS22 season, hitting the market in January 2022.

“We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world,” declared Angelo Trocchia, CEO of Safilo Group. “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”