Optical Near ME, a program of the US division of Planet VA, will be staged with a soft launch at Vision Expo West at Dynamic Labs’ booth 16105. Dynamic Labs will be the exclusive distributor of the program in North America.

This program is on the heels of a recently launched national campaign designed to educate consumers of the important decision made when selecting their vision care. Optical Near ME is powered solely by independent brands in consumables, marketing, machinery, e-commerce, and virtual reality. It will offer cost savings, lead generation and new patient retention solutions to independent retailers. This plug and play, omnichannel marketing system is a game-changer for brick and mortar independents.