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Morgenthal Frederics Partners With American Ballet Theatre
Blogs
Morgenthal Frederics Partners With American Ballet Theatre

Morgenthal Frederics Partners With American Ballet Theatre

November 11, 2022


Morgenthal Frederics - American Ballet Theatre’s ABT RISE

Luxury optical brand Morgenthal Frederics is proud to announce its partnership with American Ballet Theatre’s ABT RISE – a unique program whose mission is to champion, enhance and support inclusion and diversity on stage, in the studio, and wherever else ABT operates.

From now (serendipitously timed to coincide with Global Diversity Awareness Month) through July 2022, Morgenthal Frederics is supporting the partnership with a donation of 50% of proceeds from the sale of its ChromoClear™ acetate collection to ABT RISE.

ChromoClear™ , which was launched by Morgenthal Frederics in 2019,  is the first-ever luxury eyewear collection to transcend how we see and address how we feel. It marries the distinctive design of a handcrafted Morgenthal Frederics frame with custom ZEISS BioChrom™ lenses that have been shown through scientific research and clinical testing to help enhance mood and performance.

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