Marcolin Group, one of the worldwide leading companies in the eyewear sector, and adidas, a global leader in the sporting goods industry, have entered into a licensing agreement for eyewear products.

The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels.

The ability to perfectly translate the core values of every brand into the eyewear category as well as its portfolio’s versatility, ranging from diffusion to luxury brands, has led Marcolin Group to partner with adidas.