Marchon And G-III Sign Agreement For DKNY and Donna Karan New York

Marchon Eyewear, Inc. and G-III Apparel Group, Ltd. announced today that they have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear.

Product introductions under the license agreement will begin with DKNY sun and optical eyewear and rollout globally beginning March 2019. DKNY eyewear will embody the modern appeal of the global lifestyle brand, taking inspiration from DKNY’s iconic sportswear and accessory offerings. Plans are to extend the offering to include Donna Karan New York sun and optical eyewear shortly thereafter.

Jeffrey Goldfarb, Executive Vice President of G-III Apparel Group, said, “Marchon Eyewear’s innovative designs, strong brand portfolio, and global distribution capabilities are a testament to their leadership in this market. Our partnership with Marchon Eyewear is a great example of our ongoing strategy to maximize the worldwide reach of our iconic lifestyle brands, DKNY and Donna Karan New York.”