Kirk & Kirk Showcases Their Spring/Summer 2020 Line Sans MIDO

With the postponement of the 50th Anniversary MIDO optical trade show in Milan to the 1st weekend in July, hundreds of optical suppliers were left without a way to showcase their newest styles, designs, and innovations to the tens of thousands of optical professionals who were otherwise scheduled to convene in Milan for the largest optical trade show in the world.  Many were left without a way of showing their wares. Jason and Karen Kirk looked at the delay and found a way to bring the personal appointment to everyone through a very well produced video showcasing their Spring/Summer 2020 collection, which can be seen here.