Almost two years in the making, Ethnicity Eyewear launches today with the Ethnicity Eyewear African Collection.

Ethnicity has a deep belief, that we all share more similarities than differences.  While we are the same on the inside and share the same hopes and dreams, there are differences in facial shapes, colors, cultural, and ophthalmic needs.  These differences should be celebrated, not ignored.

Ethnicity realized that while we come in a range of colors, shapes, and sizes; eyewear designs are almost all uniformly the same.  Eyewear has been traditionally designed for the “average” in the United States and Europe, for the Caucasian face.  Colors, sizes, shapes, temple lengths, and cultural tastes should reflect and celebrate what makes us different, not force us to be the same.

In order to address the needs of different racial and cultural ethnicities we serve, Ethnicity Eyewear worked with stylists and trendsetters in the African-American community.  The African collection has been styled by Dr. Adam Ramsey, the owner/optometrist at Socialite Vision in Palm Beach Florida, and by Anissa Laval, the optician at The Cutting Edge of Eyewear in Berkeley California.