Essilor and The Fred Hollows Foundation announced the expansion of the successful See Now campaign, fronted by celebrity ambassador Mr. Amitabh Bachchan, which aims to raise awareness of the importance of regular eye tests in the fight to combat poor vision and avoidable blindness. Over the course of 5 weeks, the campaign will reach 200 million people with crucial messaging on eye health and will offer free screenings, eyeglasses and treatment to 400,000 people in the Indian state of Uttar Pradesh.