CooperVision Launches New Myopia Education Campaign for U.S. Parents

CooperVision, a global leader in myopia management, recently announced a new U.S. education initiative called “Take Control: Myopia & You” to increase awareness of the disease and encourage parents to schedule eye exams for their young children. Childhood myopia has been increasing in prevalence and severity in recent decades,[1] a trend that may have been exacerbated by increased time spent on screens and other “near work” indoors during the ongoing COVID-19 pandemic.[2]

CooperVision’s nationwide education campaign will build upon the Brilliant Futures™ Myopia Management Program featuring MiSight® 1 day contact lenses, which are specifically designed for myopia control and are FDA* approved to slow the progression of myopia in children aged 8-12 at the initiation of treatment.†[3]